Diversified Innovation Driven by Visionary Leadership
In the heart of Abu Dhabi’s rapidly evolving business landscape, Multiply Group PJSC has positioned itself as a powerhouse of diversified investments. Established in 2003 and publicly listed on the Abu Dhabi Securities Exchange (ADX) since December 2021, Multiply has transformed from a local marketing consultancy into a multi-sector global investment holding company with AED 43 billion in assets and an expanding international presence.
Strategic Structure: Multiply and Multiply+
Multiply Group operates through two key investment arms:
- Multiply: Focused on long-term growth, this division manages subsidiaries across Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel.
- Multiply+: This is the group’s sector-agnostic arm, designed to pursue opportunistic, high-return investments across various industries. Through this, Multiply has acquired minority stakes in key regional and global companies.
The group currently has 19 subsidiaries and investments, supporting over 3,000 professionals worldwide.
Recent Strategic Moves
- Acquisition of a controlling stake in Tendam, one of Europe’s leading fashion retailers.
- Joint venture with Al Arabia Outdoor Advertising, expanding its footprint in out-of-home advertising across the MENA region.
- Investments in public equity, SPACs, and global tech ventures under Multiply+.
These moves illustrate Multiply’s balanced approach, blending traditional sectors with innovation-driven ventures.
Visionary at the Helm: Samia Bouazza
At the core of Multiply Group’s meteoric rise is Samia Bouazza, the Group CEO & Managing Director. A true entrepreneur, Bouazza founded the company in her early 20s and led its transformation into a publicly listed investment giant. She holds the distinction of being the first woman to lead an IPO on the ADX.
Under her leadership, Multiply has:
- Grown into a diversified investment entity across five high-growth verticals.
- Embraced ESG strategies and digital transformation.
- Launched initiatives like HealthierU, a digital wellness platform under Multiply’s Wellness & Beauty vertical.
Bouazza is also an active board member of several major organizations, including TAQA and Emirates Driving Company, and holds executive certifications from Harvard Business School and Cambridge University.
Her journey from entrepreneur to corporate trailblazer makes her a standout in the global investment arena.
Looking Ahead
Multiply Group continues to drive sustainable growth, guided by data-led decision-making and sectoral diversification. With a strong capital position, strategic foresight, and a fearless leadership team, the group is well-positioned to become a benchmark for modern investment companies across emerging and developed markets.
